Sunday, February 2, 2014

Door Hanger Delivery – Because You Have Better Things To Do

Door hangers and flyer distribution are key to almost any good marketing campaign that targets a particular neighborhood. Whether you are a new restaurant looking for clientele or a gym that has been in the neighborhood for 20 years, door hangers can help draw in new customers any day of the week. 

Once you have designed, ordered, and printed your flyers, only one thing stands in the way of receiving a new influx of business: actually hanging them on the doors. 
As anyone who has ever done flyer distribution or door hanger distribution can tell you, distributing door hangers in a neighborhood can be time consuming and tedious. 

No business owner wants to have to deal with that chore, nor do they want to have to deal with telling an employee to do it for them. Door hanger delivery is not exactly the normal job description of any employee, and many may simply not know the neighborhood well enough to do it efficiently. It’s a logistics headache for just about anyone who wants to save time, money, and effort while still getting their door hangers out to their target audience. 

The best solution for many businesses – large and small alike – is to outsource their door hanger delivery work to a company who is well versed in their local terrain. This way, you are able to get the entire flyer delivery process underway without having to get your hands dirty in the process. 

The staff members who would be hanging each flyer on your target audiences’ doors will be able to do it in the shortest time possible, and you would probably end up saving money and time when it comes to tax season. All that customers usually have to do is tell the people who they outsource the work to where they want the door hangers to be delivered to, and sit back while others do the work. 

Door hanger delivery services and companies serve a very good purpose when it comes to overcoming the biggest issue of this form of traditional marketing – getting the flyers out there without wasting company time. Since flyer distribution services free up hours of employee time, businesses can use that time and money on more marketing endeavors, upgrades to their equipment, or even just a higher profit margin for the next quarter. It’s up to you to decide what to do with that extra time. 

Most detractors from outsourcing this tedious task will tell you that it’s probably out of your budget range, and then tell you that you should look into other methods of marketing in order to reach your audience. You shouldn’t listen to them, mainly because they are wrong.  

Despite what others may tell you, door hanger delivery services can be very inexpensive. You wouldn’t be able to know, however, unless you ask a local company for a quote on the door hanger delivery route that you would want to put underway. 

Tuesday, January 7, 2014

Advertising with Door Hangers help Social Media

Advertising with Door Hangers help Social Media

Print advertising has long been a staple of any marketing campaign. Door hanger advertising is especially beneficial because it is budget conscious and be easily distributed nationwide. But did you know that door hanger advertising can actually boost your e-marketing campaign was well? Here are some ideas to get your message out offline while building an online presence.
Door hanger advertisements can provide your target audience with a variety of information about your business, organization, product, service, or event. Door hangers are perfect for succinct messages. Because door hangers are distributed directly to the target’s front door, you don’t have worry about waiting for the chain of social media contact to happen—it’s already right there at your prospect’s fingertips. Putting your business’s webpage address, blog sites, Facebook, Twitter, or Youtube information on your door hanger can double the payoff for your investment. You can direct your target to your website or blog for more information about your particular event or promotion and reward them for their efforts. This is also a great way to keep track of the success of your marketing campaign.
Because door hanger distribution is nationwide, your messages can be received by thousands of people across different regions. The flexibility of door hanger advertising allows you to tailor your message to your audience’s preferences and stylistic tastes. Door hangers delivered to the western region can make references to the ocean or mountain lifestyle, where as those distributed in the eastern region can highlight city life or the turning of the seasons. Depending upon your promotion, your message can address the uniqueness of any region, city, or zip code range.
But door hanger advertising can be highly focused as well. You can tailor your door hanger design towards your target demographic by age, income level, shopping habits, or even ethnicity. Your design and message can speak directly to avid social media users. Door hanger advertisements can be delivered to specific neighborhoods with higher incomes or areas known for its young, hipster population. Using print to do your networking for you, allows you to spend your time developing great products and providing quality services.
In your marketing campaign, you don’t have to choose between print or electronic media. Do both. Allow them to complement each other and ad more value to each. Door hanger advertisements can work for you.

Friday, January 3, 2014

How Effective Is Door Hanger Distribution

Among all the marketing techniques door hangers and their distribution get the most bang for the buck. When compared to even the mass distribution outlets such as Internet advertising based on the number of clicks it generates, door hangers are cheaper and more effective – lasts more than a mere click and even if one does not want it, even the discarding involves having a glance at it and the message seeping into the subconscious, so to say!

Attractively designed and uniquely tailored to the product or the service, a simple but 'telling' door hanger has an impact far beyond its humble origins. It is the most unobtrusive way of catching the attention of a potential customer and if distributed widely it cannot but come to the notice and what's more hold it for longer than routine postal and mail advertising can. After all how many times we throw the bulk of the ad-mail into the trash can even without glancing at it? In this day and age of the Internet and an avalanche of information at one's fingertips, few have the time and inclination to peruse through voluminous – even if they are leaflets – mail advertising material, especially if cluttered with information. The humble door hanger overcomes this overkill neatly by its very ubiquitousness and simplicity.

The door hanger distribution compares more favorably with flyer distribution, with the latter involving more outlay and also entailing the risk of the prospective client getting irritated at the intrusiveness of the caller if it is handed in person, or if just left at the doorstep the likelihood of being picked up only to be thrown into the trash bin. The Flyer and the leaflets have their effectiveness, but not to the same degree as a properly distributed door hanger. After all for a person returning home after a hard day's work, a door hanger at the door knob is an immediate attention catcher. For one has to handle the knob and thereby the door hanger physically to open the door and get in. It is in this 'intimate' handling stage that the door hanger cannot but draw one's attention, and utilize the '3 seconds' span to its utmost effectiveness.

Finally, in these days of tight jobs and the availability of many people who will take up a part time and undemanding job like door hanger distribution in a targeted neighborhood and as a team effort, door hanger distribution is easy and least expensive. It is truly a case of ' well begun half done ' – the other half being, of course, the actual marketing of the product to the client who decides to go for the product or service spurred by the door hanger's message. 

Wednesday, January 1, 2014

Door hangers beat out the competition for attention

All businesses have to make sure that they are getting the best value for their dollar. One value intensive method of advertising is door hanger advertising. This type of direct marketing has been around for years, but you may be wondering if it is still relevant for today’s consumer. Door hanger advertisements are, in fact, more relevant than ever.

It’s common knowledge that people are bombarded with radio ads, TV ads, internet pop-ups, and “junk emails”, all of which are all competing for their attention. Door hangers don’t have to compete with any other ads. They are simply resting on the front door knob and must be handled, and thus looked at, as the customer enters their home. Not only that, but they will bring it inside their home. Other family members will encounter the message, as well as friends or visitors.

Door hanger advertisements don’t simply disappear as radio, TV, and internet ads do. Door hangers are there, where you want them for an indefinite period of time. Once inside the home, door hangers can be posted on the refrigerator with a magnet as a constant reminder to the customer that your restaurant’s number is right at their fingertips, along with a 50% off coupon for a great meal.

Door hanger advertisements have come a long way in design technology and paper quality. A crisp, clear image and tightly expressed message can be powerfully packed into a door hanger advertisement. People appreciate novelty and will enjoy a sharp design or a unique offer. A thoughtful, well-designed door hanger, with your logo, brand, or company slogan can stimulate a potential customer to choose your product or service over another’s simply because they like your style, and so your company.

Another benefit of door hanger delivery is the potential to hit the right target at the right time. Geography counts and yours can be targeted to customers nationwide or by zip code. Radios and TV ads blast to the masses, while door hangers can be selectively given to real potential customers in your local neighborhoods and cities. Your campaign can be specifically targeted to just the folks you know will use your service. Why waste money blasting to everyone about your event? Rather, personally invite them, with a polished door hanger.

Door hanger advertisements add a great value to any advertising campaign. Door hangers are here to stay.