Thursday, December 5, 2013

Advertising with flyers can boost your e-traffic

One of the challenges many businesses face is finding ways to reach new audiences and prospects. Flyer advertisements can provide an excellent solution to this dilemma with little risk and expense to your business or organization. Flyers are a great was to connect with larger audiences that would normally not see or hear your message. And you can get a double benefit from a flyer by tying it to your social media marketing campaign.

Flyer advertisements are like 10,000 people talking about your promotion, service, or event all at once. Flyers add an extra link in the social media network chain by promoting your organization’s products, services, or events offline. Listing your company’s website, blog, Facebook, and Twitter accounts, along with a time-sensitive, high interest offer, give your more bang for your buck. Encourage your target audience to visit your webpage and reward them with a special offer or bonus service.

Flyer advertisements can reinforce your online presence by repeated contact with your brand, company logo, or company message. It’s the perfect way to saturate a market share with your message by hitting key areas over and over in a variety of ways. Because flyer advertising is an inexpensive way to advertise, you can send out more flyers, more often, to your target audiences and still have money left in your marketing budget.

And flyer advertisements can do something online marketing can’t do—it can hit people when they are involved in other activities. Flyer advertisements can be distributed at concerts, political events, in restaurant parking lots, throughout farmer’s markets, and other grassroots events. Consider how many hundreds of people attend world class surfing events or football games. Putting a flyer advertisement, with your brand, logo, and promotion, directly into the hands of your prospect while they are having a good time can give you that edge over your competition.

Flyers advertisements can be distributed nationwide in various regions of the country. Your flyer campaign can be as large or as small as you need it to be. Your flyers can follow a highly promoted music festival, reaching new audiences from coast to coast. Or you can go local, and focus your campaign on the neighborhoods surrounding your business. Flyer distribution can pin-point a specific demographic like ethnicity, income level, age, or marital status. And flyer delivery can be done in a flash.

In today’s economy, it’s important to reach as many potential customers as possible. Combining your social media campaign with flyer advertisement distribution will boost your e-traffic and give you the powerful results you are looking for.

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