All businesses have to make sure that
they are getting the best value for their dollar. One value intensive method of
advertising is door hanger advertising. This type of direct marketing has been
around for years, but you may be wondering if it is still relevant for today’s
consumer. Door hanger advertisements are, in fact, more relevant than
ever.
It’s common knowledge that people are
bombarded with radio ads, TV ads, internet pop-ups, and “junk emails”, all of
which are all competing for their attention. Door hangers don’t have to compete
with any other ads. They are simply resting on the front door knob and must be
handled, and thus looked at, as the customer enters their home. Not only that,
but they will bring it inside their home. Other family members will encounter
the message, as well as friends or visitors.
Door hanger advertisements don’t simply
disappear as radio, TV, and internet ads do. Door hangers are there, where you
want them for an indefinite period of time. Once inside the home, door hangers
can be posted on the refrigerator with a magnet as a constant reminder to the
customer that your restaurant’s number is right at their fingertips, along with
a 50% off coupon for a great meal.
Door hanger advertisements have come a
long way in design technology and paper quality. A crisp, clear image and
tightly expressed message can be powerfully packed into a door hanger
advertisement. People appreciate novelty and will enjoy a sharp design or a
unique offer. A thoughtful, well-designed door hanger, with your logo, brand, or
company slogan can stimulate a potential customer to choose your product or
service over another’s simply because they like your style, and so your company.
Another benefit of door hanger delivery
is the potential to hit the right target at the right time. Geography counts and
yours can be targeted to customers nationwide or by zip code. Radios and TV ads
blast to the masses, while door hangers can be selectively given to real
potential customers in your local neighborhoods and cities. Your campaign can be
specifically targeted to just the folks you know will use your service. Why
waste money blasting to everyone about your event? Rather, personally invite
them, with a polished door hanger.
Door hanger advertisements add a great
value to any advertising campaign. Door hangers are here to
stay.
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